GNARLY NUTRITION | MOUNTAIN BIKING IMAGERY | AUGUST 2021
Photography, Co-Direction, Post-Production
Gnarly Nutrition sought to break out of its desert-heavy image library and capture its products in a mountain setting. The company had also recently undergone a rebrand needed images that highlighted the new-and-improved look and functionality of their packaging. To complement their existing library of images with their professional ambassadors, Gnarly sought mountain bike imagery with a casual, “just for fun” riding style.
This shoot was co-produced with cinematographer Iz La Motte. We shot alongside one another to create dynamic stills and video content showcasing the brand in a new setting.
Models: Anna “AK” Kerr, Nick Sheahan, Kenna Kuhn
Synergistic Photo & Video
Still images and video can work together to tell a production’s full story and create a broader scope of applications for a client’s investment. Our goal was to make the deliverables for this campaign synergistic, so that Gnarly could use both independently without feeling like their content was too repetitive.
Check out cinematographer Iz La Motte’s final edits for this campaign.